Let Something Go

Site experience.

This site was created as an extention of a short piece that was recorded in New York city. It was an interesting project to work on since we were not trying to market a product to someone. We wanted the experince to be organic, and let someone take their time, discover and if they wanted... let something go of their own. The site currently runs on autopilot with just over 1,300 balloons let go.

Role: Art Direction / Design | Agency: Boathouse